Coaching is:
The art of facilitating the performance, learning and development of another (Myles Downey, 2003)
Unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them. (Whitmore, 2003)
A professional partnership between a qualified coach and an individual or team that supports the achievement of extraordinary results, based on the goals set by the individual or team (ICF, 2005)
- Coaching is not a substitute for Human Resource Management
- Coaching is not giving advice
- Coaching is not therapy